JH : Analysis of Title Sequence - The Walking Dead (2012)

Order of Titles and Duration

00:10-00:11     "AMC Presents"

00:13-00:14     "Andrew Lincoln"

00:14-00:15     "Sarah Wayne Collins" & "Laurie Holden"

00:16-00:17     "Norman Reedus"

00:18-00:19     "Steven Yeun"

00:20-00:21     "Lauren Cohan"

00:21-00:22     "Chandler Riggs"

00:24-00:25     "Danai Gurira"

00:27-00:28     "Executive Producer Robert Kirkman"

00:29-00:30     "Executive Producer David Alpert"

00:33-00:34     "Executive Producer Gale Anne Hurd"

00:34-00:35     "Executive Producer Glen Mazzara"

00:37-00:38     "Developed by Frank Darabont"

00:39-00:40     "Based on the Series of Graphic Novels by Robert Kirkman and Tony Moore and                          Charlie Adlard"

00:41-00:45     "THE WALKING DEAD"

Typography

• All titles in the sequence use a small block like font. This makes the text easy to read.
• The surnames of all people involved have been bolded.
• The font is fairly uniform and formal with each letter being evenly spread apart from the previous.
• All names and words in the opening have been capitalised. This is may be suggesting dominance of the characters.
• All the text is relatively the same size until "THE WALKING DEAD" appears which is much larger and more dominant on the screen.
• The colour of the text is a murky yellow which connotes disease and death, which are two key themes of this genre.
• In terms of positioning the words are always positioned so that the words are clear on the background which goes out of focus whilst the words are being shown.
• The last credit to appear is the director's name. This is because the director is considered the most important therefore should be at the end.
• The credit durations are all around 1 second long. This is including the effects put on the credits and is a good time as it fits in well with the soundtrack. The opening sequence is very fast therefore having a fast duration of credits does fit in place. 

What I learnt from this

• From watching the sequence, it is clear to see that it is important where you place the credits in the sequence as it is vital they are readable and are suited against the background. For example in this sequence when a title appears the background is usually out of focus.
• From this sequence I can see that it is important to match the text in a title sequence to the style of the visuals that accompany them.
• From watching the sequence, it is clear to see that it is important where you place the credits in the sequence as it is vital they are readable and are suited against the background.
• Some basic colour work is necessary as well, white text being placed over a fairly low key and dark background. This is shown very well in this opening.

Link to own production

• The main aspect that we can take from this analysis of titles is that our font and placement of titles must reflect the theme of the film.
• Even with very little visuals on the screen the titles do not overpower this sequence, which is a key point to take for our own opening titles.
• I thought that the title of the film appearing on a black background only was very good as the audience would solely focus on the title and not anything else as there was nothing to see. I think this would be a good way to show the title of our film.