Group: Audience Research

Questionnaire Results

• To get these results we used a ranking question and asked for the fonts to be placed in order of favouritism in order to help us select the best one to use as a main title. This shows that the most popular font was the first one by 13%.
• However, we have decided that the appearance of the 2nd font suits our location and plot better than the first so we have decided to use this. As it was the second most popular we feel that this has still taken our results into account.

• These results from the semantic differential question were very helpful for guidance when we came to cast the young girl. The actress we are using meets all of these characteristics except for hair colour.
• We believe people felt that dark hair would have worked better for an antagonist, however, that is not the character we are attempting to portray as the girl was a victim herself so we would like her to have a slight innocence to her.
• Furthermore, blonde hair makes the binary the girl and the two boys more evident.

• For these results we also used a rank question, this data confirms what we felt to be the best location so we will, therefore, be using the abandoned house for our setting.

• We had a similar method for this question as the location one, using a rank question.
• After testing various props in the centre we actually decided that we weren't extremely pleased with any of them.
• We then had the idea of using old jewellery and after testing this decided that it was more effective.

• We have taken this into consideration and have placed the main title at the end of the sequence.
• However, it is typical for the cast and crew titles to be positioned at the beginning so we have done this in our opening shots.

In Evaluation...

• It is clear that the majority of people believe that the undead girl should be short, with dark hair, reasonably young and extremely pale.

• After reviewing this we still believe that she should be blonde, because the idea with the plot synopsis is that this girl isn't an evil entity, she is the younger sister of one of the male protagonists, and the blonde hair gives her an essence of innocence because she is more of a victim than an antagonist. 

• There was a lot of discrepancy over which font was the best for the style of film we are shooting. Due to this we may have to review which font we use.

• The location of an abandoned house was extremely popular, which means that we made the right choice in choosing this as our main location, and we won't be changing it.

• We may have to consider adding some gore to the opening, as although many people said that it didn't really matter, there were a few who thought it was quite important. So we might add an element of gore in order to cater to a larger audience.