JH : Institutional Context - The Blair Witch Project (Myrick & Sanchez, 1999)

Production-

• The film was directed by Daniel Myrick and Eduardo Sanchez.
• The film had an incredibly low budget of just $25,000. In the box office it made over $248k making it a massive success.
• Almost 19 hours of usable footage was filmed over 8 days which was then edited down to 90 minutes.
• Auditions were held for actors with strong improvisational abilities as much of the acting was improvised.

Distribution-

• The film was released on the 30th July 1999 but it was first shown at the Sundance Festival earlier that year in January.
• Artisan entertainment bought the rights to the film for $1million,
• The website was used as one of the biggest ways to promote the film.
• They shot low budget trailers as shown below.